THE
PROJECT

LAUNCH OF THE SWATCH NEW RANGE "SCUBA LIBRE"!​

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It is water resistant to 200 meters and is intended for a public that loves water sports, more precisely who do not want to part with their watch during the holidays. The watch that we usually wear in the office or in everyday life will no longer be afraid that you will take it on vacation.

ROLE

Art direction based on the concept which puts forward the waterproof specificity of the product, and the fact that all the watches are made in two different colors. Design of print and catchphrase.