top of page
f01f0b5e9041c3406a3d81c4d8359a3e.png

- STUDENT PROJECT -

THE
PROJECT

Totino’s is the creator and dominator

of the pizza roll market. Their claim is clear, Stay in is the new goin out.

​

OBJECTIVE:

Share a lifestyle that takes couching hard further than it’s ever gone before.

 

​

INSIGHT:

Our insight comes from the fact that millennials want to be a part of whatever’s trending, but they’re not willing to do the work. Anything requiring
effort becomes undesirable.

 

So how can we sell the idea that staying in is in?

It’s simple. We show to our target audience that they don’t need to leave their house
to be part of a trend. We’re sharing a new trend that takes couching hard to
the next level.

 

ROLE

Conception/Art direction - illustration sketches

 

HOW TO COUCHING HARD? 
INTRODUCING...

Affiche-14.png
afficheweb3.png
afficheweb2.png

THE BOOK

I choose to create a real book, each page has his unique position with a name. The CouchSutra book is available in store and also on the web site as an e-book, but the goal is not to sell it, it is to bring awareness to this campaign.

afficheweb2.png
affiche.png

SOCIAL MEDIA

contest.png
fb.png

A contest will be organised for the millenials. To win one year of  free Pizza roll, they have to share the craziest position on the couch in eating a pizza rolls and share it on the social medias.

IN PROGRESS...

bottom of page