Totino’s is the creator and dominator
of the pizza roll market. Their claim is clear, Stay in is the new goin out.
Share a lifestyle that takes couching hard further than it’s ever gone before.
Our insight comes from the fact that millennials want to be a part of whatever’s trending, but they’re not willing to do the work.
Anything requiring effort becomes undesirable.
So how can we sell the idea that staying in is in?
It’s simple.We show to our target audience that they don’t need to leave their house to be part of a trend. We’re sharing a new trend that takes couching hard to the next level.
HOW TO COUCHING HARD ?
I decided to recreate illustrations in the same style that can have
the original Kamasutra.
I choose to create a real book, each page has his unique position with a name. The CouchSutra book is available in store and also on the web site as an e-book, but the goal is not to sell it, it is to bring awareness to this campaign.
A contest will be organised for the millenials. To win one year of free Pizza roll, they have to share the craziest position on the couch in eating a pizza rolls and share it on the social medias.
BANNER SOCIAL MEDIA