Advertising campaign for the big come-back of Burger King in France.
Assignment: Find a new way to communicate in order to have a huge impact on consumers. I used the principle of Circle Crops to create buzz.
APPARITION OF THE PHENOMENON
We created big Circle Crops with hamburger shapes almost everywhere in France.
Vast information campaign on various media
(TV, newspapers, Web, social networks) in order to create buzz. People wonder : "who triggered this phenomenon?"
THE ANNONCEUR IS REVEALED
A new Circle Crop appears a few weeks later.
All these strange phenomena are explained by the presence of the logotype and the slogan.
Print design for Burger King is back in France.
Invasion planned on March 21st