- STUDENT PROJECT -
THE
PROJECT
Print and storyboard of the new Perrier TV commercial.
The base line "Perrier c’est fou !" is imposed.
ROLE
Conception and illustration of the story board
STORYBOARD
The commercial begins with a kind of sixties rock music.
We are in the atmosphere of a military operation.
............................................................ (Creedence Clearwater Revival - Fortunate Son ) ..........................................................
1
A tide of bombers fly in a grass green sky. (Travelling platform on planes)
2
Parachute jumpers similar to G.I’s make a sign to show that they are operational.
............................................................ (Creedence Clearwater Revival - Fortunate Son ) ..........................................................
3
The holds of all the bombers open and unload yellow, green, grey parachute jumpers
4
Overall plan on planes. We then see a very important number of jumpers in free-fall
............................................................ (Creedence Clearwater Revival - Fortunate Son ) ..........................................................
5
Semi-close-up on the paratroopers who begin clutch to one another. We notice self control of the discipline. It is very choreographed and synchronized.
6
The camera progresses as the shot
gets wider.
............................................................ (Creedence Clearwater Revival - Fortunate Son ) ..........................................................
7
Wide of increasingly large. We discover a form not separate, which moves to the left.
(Creedence Clearwater Revival - Fortunate Son)
9
Both shapes that are now very distinct are capsule of Perrier and a bottle-opener.
They join.
8
Another shape is formed by the parachute jumpers which moves towards the right.
PSHHHHIIIIITTTTTT (Noise of a bottle-opener)
10
When both forms join, the parachutes open up.
................................................................................Crackling of sparkling bubbles .............................................................................
11
Close-up on a serviceman who opens
his parachute.
12
The camera progresses as the shot
gets wider.
................................................................................Crackling of sparkling bubbles .............................................................................
13
The camera goes out of the bottle of Perrier.
14
We become aware that the whole action took place inside the bottle.
Packshot: Perrier, it's crazy!
