ARTISTIC DIRECTION

PERRIER C’EST FOU!

 

Print and storyboard of the new Perrier TV commercial.

The base line "Perrier c’est fou !" is imposed.

 

PRINT

 

STORYBOARD

 

The commercial begins with a kind of sixties rock music.

We are in the atmosphere of a military operation.

Fortunate son - Credence water revival
00:00 / 00:00

............................................................ (Creedence Clearwater Revival - Fortunate Son ) ..........................................................

1

A tide of bombers fly in a grass green sky. (Travelling platform on planes)

2

Parachute jumpers similar to G.I’s make a sign to show that they are operational.

 

............................................................ (Creedence Clearwater Revival - Fortunate Son ) ..........................................................

3

The holds of all the bombers open and unload  yellow, green, grey parachute jumpers

4

Overall plan on planes. We then see a very important number of jumpers in free-fall

............................................................ (Creedence Clearwater Revival - Fortunate Son ) ..........................................................

5

Semi-close-up on the paratroopers who begin clutch to one another. We notice self control of the discipline. It is very choreographed and synchronized.

6

The camera progresses as the shot

gets wider.

............................................................ (Creedence Clearwater Revival - Fortunate Son ) ..........................................................

7

Wide of increasingly large. We discover a form not separate, which moves to the left.

(Creedence Clearwater Revival - Fortunate Son)

9

Both shapes that are now very distinct are capsule of Perrier and a bottle-opener.

They join.

8

Another shape is formed by the parachute jumpers which moves towards the right.

PSHHHHIIIIITTTTTT (Noise of a bottle-opener)

10

When both forms join, the parachutes open up.

................................................................................Crackling of sparkling bubbles .............................................................................

11

Close-up on a serviceman who opens

his parachute.

12

The camera progresses as the shot

gets wider.

................................................................................Crackling of sparkling bubbles .............................................................................

13

The camera goes out of the bottle of Perrier.

14

We become aware that the whole action took place inside the bottle.

Packshot: Perrier, it's crazy!

Capture d’écran 2018-10-07 à 13.35.31_ed
Capture d’écran 2018-10-07 à 13.35.31_ed

© 2018 Amelie Sebayashi